Week 2 - "Dirty Dozen" Questionnaire

“The Dirty Dozen”

Project Management Questions

 Identify the "what".

1.  What is the project supposed to achieve?

To generate publicity and sponsor interest

2.  Who is the customer?

Three main audiences:

1.) Potential Film and Paper Submissions

2.) Sponsors

3.) Our growing audience

3.  What are the deliverables of the project?

-press releases (short blurbs & email versions included)

-video/radio interviews (alumni/staff/day-of-event)
-press screenings and promo trailer
-Social media
-Program Guide
-weekly/day of event blog posts (Dallis) *SM & WEB
-Follow-up article and Thank-You's

Identify the "how".

4.  What is the budget?

Budgeting will depend on advertisement prices for encore, star news, Intellect, and air time

Thank-You cards/packages and shipping
Specific contacts/Contacting schedule updated on calendar (January)
Social Media—create your own budget

5.  How long will it take?

Time: AI's (1 week for shoot, edit, post)

-pr's have to be approved by UNCW, so final drafts should be completed at least 3-4 weeks before actual event. Blog posts should be 1-3 days after each class session.

6.  What specific skills are needed?

Communication

Research
Scheduling (and following it!)
Copywriting and editing

7.  What special resources are needed?

-Art dept. for images/icons/poster

-class edit/commenting sessions
-PR contact list table & manual
-Hospitality (interview scheduling)
-Press-Kit (work w/ Dallis and Programming)


     Press Kit -
Scholar: synopsis of the paper, abstract, head-shot, author biography
Filmmaker: synopsis of film, film stills, director bio/headshot, crew member bios/headshots, and posters

8.  Who is working the project?  What is each person's job?

Steven Gamble-Marketing Director

Channing Duke-Creative Director
Kyle Randolph-Lead Art Designer
Madeleine Tangney-Social Media
Naomi Montes-Social Media Assistant
Dallis Covey-Media Relations and Copywriter
...along w/ Hospitality and Programming dept. for scheduling and program guide

9.  What is the schedule?

Schedule—see art/ pr google calendars

Other considerations.

10.  What are the risks?  (Small vs. large impact, likely vs. unlikely)

Risks, impact, and things to watch out for:

-Filmmaker/Scholar and Keynote Interviews are always subject to change based on guests schedule (we need to get everyone)

-Spelling/Grammar/Formatting of releases
-adequate coverage of event (UNCW photographers and marketing)
-Lighting of Q/A sessions and interviews
-no video's should be taken of the screenings—just of the Q/A's

11.  How will you communicate with your team?

Weekly meetings and other meetings scheduled as needed

Other communication will be kept through social media, google drive, phone, etc.

12.  How will you determine if the project is successful?

People will not attend, sponsor, nor submit to a festival if they don’t know it’s happening.

Our success will be evident based on these things