Week 2.5 - "The Dirty Dozen" - Take Two!

Identify the "what".

1.  What is the project supposed to achieve?

To get a look, behind the scenes, at the individuals who work hard to provide the public with entertaining events, and delicious baked goods, to help promote our festival and spread the “gospel of film.”

2.  Who is the customer?

Students, Faculty, Family, Friends, and everyone else.

3.  What are the deliverables of the project?

A blog on our website about the event (and the people responsible for it), as well as behind-the-scenes images and event coverage.

Identify the "how".

4.  What is the budget?

Double Bagel…$00

5.  How long will it take?

As long as it takes to interview the people putting each event together, attending the event, taking pictures, and writing the blog….so…a few hours?

6.  What specific skills are needed?

Writing skills, interpersonal skills, interview skills, photography skills, internet skills, photoshop skills, editing skills.

7.  What special resources are needed?

A camera, a computer, wifi, a latte, and peace and quiet.

8.  Who is working the project?  What is each person's job?

Me, Myself, and I.

Jobs:

Interview the individuals putting together the event and people attending it, as well

Taking notes

Attending the event

Taking pictures of interviewees and the event

Editing the photos for website performance

Writing the Blog

Editing the Blog

Posting the Blog

Uploading Photos

Creating Links on Facebook (and other sources) to direct more traffic to our site and the Blog

9.  What is the schedule?

Every Friday (and/or the day after each event)

Other considerations.

10.  What are the risks?  (Small vs. large impact, likely vs. unlikely)

I think this has great potential, and can grow as the date of the festival draws near

11.  How will you communicate with your team?

Talking out loud looks crazy, so I will use my mental powers. Writing emails to people I want to interview, or talking to them in class (to schedule a proper meeting)

12.  How will you determine if the project is successful?

If people leave comments, and people providing links to alternate coverage of their own. Opening discussion, or conversations about the events and/or upcoming ones. Maybe a good grade at the end of the semester.

Week 2 - "Dirty Dozen" Questionnaire

“The Dirty Dozen”

Project Management Questions

 Identify the "what".

1.  What is the project supposed to achieve?

To generate publicity and sponsor interest

2.  Who is the customer?

Three main audiences:

1.) Potential Film and Paper Submissions

2.) Sponsors

3.) Our growing audience

3.  What are the deliverables of the project?

-press releases (short blurbs & email versions included)

-video/radio interviews (alumni/staff/day-of-event)
-press screenings and promo trailer
-Social media
-Program Guide
-weekly/day of event blog posts (Dallis) *SM & WEB
-Follow-up article and Thank-You's

Identify the "how".

4.  What is the budget?

Budgeting will depend on advertisement prices for encore, star news, Intellect, and air time

Thank-You cards/packages and shipping
Specific contacts/Contacting schedule updated on calendar (January)
Social Media—create your own budget

5.  How long will it take?

Time: AI's (1 week for shoot, edit, post)

-pr's have to be approved by UNCW, so final drafts should be completed at least 3-4 weeks before actual event. Blog posts should be 1-3 days after each class session.

6.  What specific skills are needed?

Communication

Research
Scheduling (and following it!)
Copywriting and editing

7.  What special resources are needed?

-Art dept. for images/icons/poster

-class edit/commenting sessions
-PR contact list table & manual
-Hospitality (interview scheduling)
-Press-Kit (work w/ Dallis and Programming)


     Press Kit -
Scholar: synopsis of the paper, abstract, head-shot, author biography
Filmmaker: synopsis of film, film stills, director bio/headshot, crew member bios/headshots, and posters

8.  Who is working the project?  What is each person's job?

Steven Gamble-Marketing Director

Channing Duke-Creative Director
Kyle Randolph-Lead Art Designer
Madeleine Tangney-Social Media
Naomi Montes-Social Media Assistant
Dallis Covey-Media Relations and Copywriter
...along w/ Hospitality and Programming dept. for scheduling and program guide

9.  What is the schedule?

Schedule—see art/ pr google calendars

Other considerations.

10.  What are the risks?  (Small vs. large impact, likely vs. unlikely)

Risks, impact, and things to watch out for:

-Filmmaker/Scholar and Keynote Interviews are always subject to change based on guests schedule (we need to get everyone)

-Spelling/Grammar/Formatting of releases
-adequate coverage of event (UNCW photographers and marketing)
-Lighting of Q/A sessions and interviews
-no video's should be taken of the screenings—just of the Q/A's

11.  How will you communicate with your team?

Weekly meetings and other meetings scheduled as needed

Other communication will be kept through social media, google drive, phone, etc.

12.  How will you determine if the project is successful?

People will not attend, sponsor, nor submit to a festival if they don’t know it’s happening.

Our success will be evident based on these things

Week 1 - An Introduction

My name is Dallis Covey, and this is my first time participating in the UNCW Film Festival and Conference - VISIONS!



I have attended the festival for the past three years, and I have thoroughly enjoyed myself each time. In fact, attending the 2010 festival was one of the factors that eventually led to my choice in attending UNCW. I found it inspiring that an event like this, which seemed as professional as any prestigious festival I had read about, could be created and executed by students.



I am a member of the marketing team, led by Steven, and I am excited about the possibilities of what our department will create. I did know that the conference was going to be time consuming, but I wasn't ready for the 5+ hour class meetings (I am going to have to rearrange my Wednesday night homework schedule).



I am looking forward to participating in as much of the project as I can throughout the semester. I am still unsure about the specifics of my part in the marketing department, but I will try my hardest to make this year's VISIONS the best!